The Buyers Guide to CBD

Check how much CBD is in product

CBD products come in a range of concentrations and some manufacturers list the content of CBD contained in the item in either percentages e.g. 5%, 10%, 15% etc. or in milligrams e.g. 250mg, 500mg, 1000mg etc.

Working with milligrams in any one product is far less misleading than working in percentages, and obviously the higher the number of milligrams the more concentrated CBD in the product which could give a more pronounced effect.  But remember, when starting CBD, follow the start low and slow model until you find your sweet spot, as it is not recommended that you start on a high concentrated product.

If the CBD product does not tell you the amount of CBD in it, do not buy it!

This is, frankly, a massively important point as you really will not know what you are actually paying for and the item potentially could only contain the most minimum amount of CBD.

A good example of this - recently, I visited a well-known high street chain who are selling a CBD night cream and although on the content it says it contains CBD it does not say how much! That is ‘buying blind’ and clearly is not recommended, so do NOT waste your money – know what you are buying! You would not buy a box of eggs not knowing how many eggs were in the box, so do not do it with CBD!

Full spectrum CBD v CBD isolate

CBD isolate is pure CBD.  It is 99%+ pure CBD with no other cannabinoids present, no THC, zero beneficial terpenes and zero therapeutic flavonoids.  It is commonly used in vapes and topical products, but should not be ingested.

Full spectrum CBD is CBD accompanied with all of the plants natural cannabinoids, terpenes (essential oils that give flavour and aroma) and flavonoids (plant pigment known to have a multitude of therapeutic effects on the body), and therefore has an overall more positive comprehensive effect on the body, commonly known as the ‘entourage’ effect.

Third-party lab results

All reputable suppliers will have third-party lab results performed on each batch of their products. The purpose of this third-party lab testing is to have a neutral, unbiased source to examine the content and the quality of the CBD products sold by a company.

This testing is vitally important to the consumer as it is evidence that the contents of the product are indeed what is being marketed and meets the necessary quality assurances.

Some companies post their lab results online, whilst other will send them to you upon request, however, if a company is unforthcoming in this department, do not buy from them as they will undoubtedly have something to hide and more than likely will be supplying an inferior product. Simply put, without third-party lab testing you have no idea what you are actually buying.

Finally, you get what you pay for!

If you are shopping around and one product seems to be significantly cheaper, apply the idea that if it seems to be too good to be true, it probably is!

As with everything in life, you get what you pay for and cheaper is not necessarily best.

Also remember cost per dose is a factor to consider before purchasing CBD because even though highly concentrated products may be more expensive outright, they are often better value of the life of the product.  For instance, once you have worked through the ‘low and slow’ stage to reach your ‘sweet spot’, a 500mg bottle of CBD oil will more than likely cost less than buying 2 x 250mg of CBD oils.

Apply the advice above and you will be a discerning CBD shopper armed with the tools to ensure you are CBD savvy!